Media.net - Google Search Ad Specialist

About The Role

We are looking for a seasoned/experienced Google Ads Specialist, to be based in our Mumbai HQs.

Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or companies in a dynamic, high-performance work atmosphere.

Core Responsibilities

- Apply appropriate analysis and optimization techniques to scale paid media performance campaigns on Google Ads

- Run both regular as well as retargeting campaigns on Search + Display campaigns on Google

- Construct top targeting segments based on campaign goals through demographic data, Affinity markets, Custom Audiences, and other available data

- Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid performance campaigns

- Perform daily account management for websites targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc.

- Provide conversion-focused ad creative direction and write ad copies based on past data learnings

- Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking

- Monitor and administer web analytics dashboards, reports and key reporting tools, and identify key areas of importance in accordance to internal performance goals

- Work closely with the in-house team to ensure targets are hit

- Staying current with best practices, strategies, and industry standards related to social media marketing, search engine marketing, analytical & eCommerce tactics

- Stay on top of Google Ads Policies

What skills & experience do you need?

- At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with ROI-related KPIs

- Highly proficient in Adwords Editor

- Comfortable with A/B testing methods

- Excellent with Excel

- Experience in working in the US/CA market a plus

- Ad copywriting experience with Google Ads audience as the target