Posted By
Posted in
Sales & Marketing
Job Code
1348353
Media Strategist - Media AdTech Platform/Digital Agency
Essential Duties and Responsibilities:
- Develop and implement media strategies that achieve the company's marketing goals.
- Identify target audiences and research their media consumption habits.
- Select the right media channels for each campaign, taking into account budget, reach, and frequency goals.
- Negotiate and manage media buys.
- Work with the creative team to develop and implement cross-platform campaigns.
- Track and analyze media campaign performance and make necessary adjustments.
- Stay up-to-date on the latest media trends and technologies.
Qualifications and Requirements:
- Degree in Marketing, Communications, or a related field.
- 6-8 years of experience in media planning and buying.
- Strong understanding of media channels and their audiences.
- Experience with media planning and buying tools and software.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
Preferred Qualifications:
- Experience with digital media planning and buying.
- Experience with cross-platform campaign development and execution.
- Experience with social media marketing.
- Experience with mobile marketing.
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Posted By
Posted in
Sales & Marketing
Job Code
1348353