Media Strategist - Media AdTech Platform/Digital Agency

Media Strategist - Media AdTech Platform/Digital Agency

Essential Duties and Responsibilities:

- Develop and implement media strategies that achieve the company's marketing goals.

- Identify target audiences and research their media consumption habits.

- Select the right media channels for each campaign, taking into account budget, reach, and frequency goals.

- Negotiate and manage media buys.

- Work with the creative team to develop and implement cross-platform campaigns.

- Track and analyze media campaign performance and make necessary adjustments.

- Stay up-to-date on the latest media trends and technologies.

Qualifications and Requirements:

- Degree in Marketing, Communications, or a related field.

- 6-8 years of experience in media planning and buying.

- Strong understanding of media channels and their audiences.

- Experience with media planning and buying tools and software.

- Excellent analytical and problem-solving skills.

- Strong written and verbal communication skills.

Preferred Qualifications:

- Experience with digital media planning and buying.

- Experience with cross-platform campaign development and execution.

- Experience with social media marketing.

- Experience with mobile marketing.