Media Planning Manager - FMCG

Company:FMCG

Designation:Media Planning Manager

CTC:30-32 Lacs p.a

Job Description

- Responsible for leading the media function for the business vertical.

- Manage media across all mediums - TV, Digital, Print, Outdoor, etc

- Manage and maintain media budgets along with implementation of plans

- Collaborate & lead media buying strategy and execution

- Define the data needs with input from stakeholders and then work closely with the brand teams as well as agencies to ensure quality deliverables, reporting and analysis

- Analyze media research as well as translate into strategy. Recommend management on media policies development for maximum effectiveness.

- Establish and monitor performance benchmarks and media cost with agencies.

- Agency Management

Knowledge & Experience

- MBA with specialization in Marketing/Media (tier I/ II institute).

- 10 years plus of experience in media, of which preferably 4 years with an agency.

Skills

- Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles

- Good presentation and writing skills

- Should possess strong interpersonal skills and is a relationship builder