Media Planning Executive/Manager - Digital Media

We are hiring for one of the top five independent full service digital agency in India, pioneering in Digital marketing, viral marketing, video virals, dynamic search advertising, social media integration & more.

Designation: Media planning Executive/Media Planning Manager - Digital Media

Experience: 0.6 to 6 years

Role:

- Manage planning & buying requirements for some of the best brands to work on

- All aspects of media planning - from strategy to execution needs to managed for online as well as mobile plans

- Strategy and innovations form a key part of the work

- Creating strategies to increase the effectiveness of the digital campaigns

- Develops media objectives and strategy document based on client brief and proposed media solutions

- Reviews media brief and sets planning process in motion

- Executing the media plans effectively to produce effective results

- Tracking & optimizing campaign performance on a regular basis

- Attends client meetings and conducts plan presentations

- Builds relationships with relevant partners in agency

- Planning for online/display advertising campaigns for various brands and products

- He / she will be required to plan revenue generation involving new business development from advertisers and Media Agencies and managing existing portfolio of clients handed over for the defined region.

- Does complete research required for planning process

- Negotiating the best rates / inventories preferences of CPM, CPC and other digital/ display campaigns

Key result areas:

- Someone with a minimum of 0.6+ years- experience in online Media Planning/Buying

- Passion and ability to work in a smaller set up & take more responsibility is crucial.

- Strong strategic, analytical and selling skills

- Strong presentation skills

- Curious and informed about industry trends and innovations

- Awareness of market practices, rates, etc.

- Experience in working specifically within a media department

- Experience in managing day to day digital media strategy

- Experience in analyzing data

- Detail oriented and organized

- Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces

Expectations:

- Ability to independently handle large clients

- Ability to improve the planning process

- Ability to follow through to execution

- Existing knowledge of all aspects of online media planning, from impressions based plans to lead based plans existing knowledge of all aspects of online media buying

- Knowledge of social media marketing, search etc would be an added advantage

- Good relations with publishers/media

- Strong negotiation skills

We are open to candidates from any agencies, basis they have worked on Digital Campaigns & a good set of Clients.

Also, for the Managerial role, should have experience in handling clients