Media Planner - Consulting Firm

Media Planner

- 2+ years of experience in media planning (offline/ traditional media planners)

- Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools ; BARC, IRS.

- Deep understanding of media

Location: Mumbai

Some of the things we'd like you to do:

- Audience research in syndicated and 1st party data sources

- Creative spec management

- Creation of tactical plan presentation and supporting media plan templates

- Creation of campaign analysis plan templates

- Oversee the successful launch of campaigns using the "Launch Tracker"

- Maintain accuracy and timely updates of deliverable tracking documents for team

- QA of media plan set up conducted by various Activation team members

- Collate commentary on media performance and conduct first review on quality

- Adherence to team quality standard for reporting template and delivery

- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention

- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members

- Use understanding of campaign performance to contribute content to campaign wrap-up presentations

- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows

- Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

- At least 2-3 years of experience in digital media, advertising, marketing

- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

- Experience with Media Research Tools (Com score, GWI, TGI, YouGov)

- Ability to provide and meet forecasts of the expected return of media investment

- Strong organizational skills with a keen ability to prioritize and multitask.

- Proven problem solving skills and ability to think outside of the box

- Ability to work independently and collaborate in a team environment

- Detail oriented and responsive, deadline-driven with strong reasoning skills

- Lead by example while motivating and coaching juniors on the team

- Manage Performance Development Cycle and Review process for juniors

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