Media Planner - Advertising Firm

Media Planner responsibilities include:

- Identifying and understanding target audiences

- Determining the most effective media mix to display ads

- Coordinating, monitoring and evaluating media campaigns and strategies

Job brief :

- We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

- To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams.

- Knowledge of market research and a willingness to follow media trends are essential.

- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities :

- Collect and analyze market data

- Identify target audiences and understand their behavior and habits

- Determine the best media outlet mix for our campaigns

- Optimize ad campaigns according to geographic exposure, frequency, time spans and more

- Allocate budgets and monitor costs

- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

- Evaluate the success of media strategies and campaigns

Requirements and skills :

- Proven experience as a Media Planner; experience in digital media is preferred

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics and media buying

- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)

- Excellent communication and teamwork skills

- An analytical mind with an aptitude for statistics and math

- Strong decision-making skills

- BSc/BA in Marketing, Business Administration or similar field