Media Marketing Role - Strategy Team - Internet/Online

Candidates from tier 1 &2 B- Schools, from 2010 to 2013 batch will only be considered.

Vacancy

Media Marketing- Strategy team

If you are someone who is excited about building business enablers from scratch to drive revenue growth, this role shall appeal to you. As a member of the Central Strategy team, the job has very high visibility and requires candidate to work with teams from multiple locations and departments. The role is a strategic business development role driving revenue across partner audiences - leading accounts and channel partners. Candidate will have complete ownership of the projects at hand and will directly report to the Strategy head

Job Summary-

The job shall entail the following projects-

1. Prime Partner Program :

Focusing on the leading accounts of the business, this program will need the incumbent to craft & deploy the key account strategy to drive revenue growth for the organization. Run at a national level, this program will require ideating and be executing the end-to-end process for driving revenue growth in a structured and efficient manner while working with the teams from multiple locations and multiple divisions.

Work involved :

- Defining a comprehensive key account strategy across all publications for the organization

- Planning, designing, communicating and optimizing processes for implementing the stated strategy

- Build category-specific plans basis data analysis for insight mining

- Engage with multiple teams to build operating plans for identified accounts to drive revenue growth - customize plans basis need analysis and business imperatives

- Manage execution and monitoring

- Good Negotiation Skills

2. Agency Engagement :

Media agencies are core channel partners in the media industry. This program aims at introducing a comprehensive channel strategy with the channel partners

Work involved :

- Lead channel business development and partner segmentation and selection nationally

- Overall channel strategy and development activities for the targeted portfolio

- Conceptualize the program for a structured engagement on an ongoing basis

- Building proactive, comprehensive channel strategy plans, partner business plans, and management of channel incentives

- Engage with relevant stakeholders (internal and external) for developing the program construct

- Launch the program for delivering business objectives with the resources available

- Sustained intensity for year-around engagement

3. Business Analysis and Insight Mining :

The individual will also be deeply engaged in anchoring multiple business analysis - periodic and ad-hoc at multiple levels.

Work involved :

- Lead business analysis for organic growth opportunities

- Insight mining for revenue growth opportunities

- Periodic monitoring and tracking for ensuring health of the business

Desired skills for the individual in this role:

- Internal drive to meet and exceed all objectives

- Ability to multi-task in a fast-paced, dynamic environment

- Action and detail-oriented with strong organization and prioritization skills

- Accurate, strong analytical skills

- Positive can-do attitude, and team worker

- Takes direction, documents expectations, then executes with minimal further direction

- Work in a matrix organization and engage across hierarchical levels

- Can communicate effectively and persuasively

- Min. 5 years of experience with 3+ years of relevant experience required

- Flexible, self-driven, and proactive

- Ability to conceptualize and drive programs from scratch

- Media planning & buying experience preferred but not mandatory

- Evolved competency in MS Office - Powerpoint & Excel

Edu: MBA from Tier 1 - preferably IIMs / FMS / XLRI

Exp : 5-7 years exp