Media Manager - Planning & Buying - MNC Consumer Durable Major

Media Manager - Planning & Buying - MNC Consumer Durable Major Co.

Lead ideation and implementation of ATL (TV+Print+Radio+Cinema+Outdoor) activities to build brands under the umbrella, ATL turnover 125 Cr support budget.

Liaison with different Media/Outdoor agencies for effective planning & efficient buying, plan implementation, reviews & innovations. Direct coordination with agency on media planning & buying to ensure there is minimum increase in CPRP YOY and responsible for directly release of cinema campaign through different vendor.

Conceptualization, Planning, Implementation & Execution of Intellectual Properties & Impact Properties to create TOM awareness.

To Brief Media/Outdoor agency on the upcoming campaigns & planning as per objective, Responsible in making Annual media plan/Calendar-of brand for a financial year.

Directly deal, negotiation & implementation with all Media channels. Able to manage & maximize in getting more value as per existing deal. And control on rate benchmark YOY & responsible of mentioning better SOV.

Reporting to Sr Manager Marketing .

Candidate Requirement :

Mix of Agency & Corporate side, working experience is must

From Open Industry

Immediate closure

Narayan iyer ( 98191 47645)
Pan India Recruiters