Media Manager - MNC Lifestyle Consumer Durable Major

Location : Mumbai ( Pan India Role )

Role :

- Servicing, Planning, Execution & Operational management of Large Value Media Campaigns

- Media planning & Buying for all ATL campaigns as per desired objectives and assigned budgets

- Experience in quantitatively and qualitatively analysing competitive media landscape and media mix models to develop measurable media channel strategies and plans

- Consumer behavior study on lifestyle, attitude and media habits of the target group

- Strategized various integrations and impact properties for difference brands keeping in mind brand positioning

- Monitor the campaigns to ensure campaign objectives are achieved & Post evaluation of campaigns and impact analysis on the respective brands

- Create surveys and conducting research in order to gauge the media consumption habits for the different target groups for effective media planning

- Liaise with the media agency externally as well as brand teams internally

Candidate Requirement :

- Fulltime MBA

- Agency + Company side experience preferred

- Candidates from West Zone, will be preferred

" Open to Industry "

Narayan Iyer ( 98191 47645)
Pan India Recruiters