- Manage brand media budgets and deliver optimized ROI
- Identifying new media opportunities in the various geographies targeted
- Implement optimal level of spending on brand promotion through judicious media planning, market visibility, innovations as well as improvement of brand scores in terms of recall value, awareness levels & Trials leading to retention & loyalty
- Interface with Media Agencies, Media Partners & Publication Houses
- Identify opportunities that can prove to be essential facets which will enable successful addition to brand basket.
- To build a annual media plan to improve, brand health parameters such as awareness, imagery, quality perception, and get necessary budgets for the same.
- Co ordinate media campaigns to improve equity and brand imagery.
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