Media Manager - Corporate Branding - BFSI

Job Description :

Specific Tasks and Responsibilities :

Planning :

- Formulating media strategy in line with the brand objectives

- Briefing the media agency for plans & evaluating the plans accordingly

- Drive innovation and new concepts / platforms to engage with the target audience

- Keeping a track and monitoring the media activity of our brands and competition. Tracking and management reporting of key MIS including SOE, SOV, Campaign efficiencies, Competitive landscape, etc.

- Expert knowledge on working of all media softwares

Buying :

- Ensure cost efficiencies through effective negotiation with channels / publications

- Buying - Benchmarking & guiding media agencies to obtain the best media deals

- Build productive relationship with media vendors

- Keep close tabs on the upcoming media properties and ensure associations with appropriate platforms

Implementation :

- Seamless coordination of any media activity with agency. Ensure smooth & timely implementation of campaigns.

Qualification & Experience :

- M.B.A (marketing), Masters in Mass Communications.

- 3-7 years of experience of media agency background, handling media planning and buying activities for well known brands.

Key skills required :

- Good Communication, Presentation, Negotiation, Analytical, Co-ordination Skills

- Expert Knowledge on media concepts, tools & software

Salary Range: 4-12 LPA