Media Manager - BFS/Advertising Firm

Media Manager

Reporting to the Marketing Head, the Media Manager is responsible for media planning and buying for both digital & offline platforms, to amplify overall marketing and customer support initiatives, while building brand equity and improving awareness and engagement.

Key Responsibilities :

- Planning and buying media across TV, Print, OOH, Radio, Cinema.

- Planning and buying media across Digital & Mobile - GDN, Mobile networks, OTT, Short video platforms,

- News aggregators, Branded content, Regional media, Music streaming, E-comm, Search Engine Marketing.

- Liaise with media agency on strategy, planning and development and roll out of both Marquee campaigns and 'always on' campaigns.

- Liaise and build relationships with media houses / publishers for ensuring buying efficiencies.

- Regular competition tracking & reporting on a weekly and monthly basis.

- Track media budget and maintain reports to ensure compliance.

- Hands on involvement in Campaign Management platforms.

- Timely and accurate reporting of all campaigns as per agreed KPIs.

Job Requirements :

- Bachelor's/PG degree with keen interest in advertising and marketing.

- 4-6 years of experience in media planning ideally in a media planning agency or on the client side handling media strategy.

- Worked on both traditional and digital space with a flair for cross amplification across platforms.

- Should have directly interacted with media agency and publishers/media in earlier capacities.

- Strong analytical skills and data driven decision making.

- Detail oriented and understands the media planning and roll out process end to end.

- Excellent negotiating skills to ensure the highest possible VFM for the brand.

- Excellent at campaign monitoring and optimizing