Media Head - Paid Ad & SEO

Opening is for Media Head (paid adds and SEO)

Job Responsibilities:

- Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing.

- Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives.

- Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn).

- Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals.

- Analyze trends and improve media performance based on the client's KPIs.

- Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.

Must Have:

- 6+ years of digital media planning and buying experience with hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus.

- Experience with online marketing metrics such as return- on investment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.

- Exceptional analytics, project management skills, writing and organizational skills. Ability to work in a fast paced environment.

- Proficiency with Microsoft Office, especially Excel.

- Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, Marin, DoubleClick, etc. is a plus.