- Determine the best media outlet mix for promotional strategies
- Monitor digital ad campaigns across channels (e.g. Social, Search, Websites, Network, Self-Serve Platforms, OTT etc.)
- Regularly report advertising campaign results (including revenues and costs)
- Optimize advertising strategies for varying audiences and channels
- Design and review advertising budgets in collaboration with the Media Head
- Negotiate with media channels to close competitive deals
- Prepare additional promotional projects to support new campaign launches
- Create new campaigns to reach a broader audience for the Brand
- Ensure a cohesive advertising message across campaigns as per requirements.
- Build long-term relationships with media influencers to promote brands
- Co-ordinate with internal team to manage Clients requirements efficiently.
- Interact with Clients on a regular basis to ensure day to day updates are shared.
- Manage processes to have efficient Media delivery for Clients
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