KRAs: 1. Develop integrated, innovative and targeted media solutions for brands using requisite planning tools in close association with key media partners and agencies. In doing thus, leverage the consumer insights and brand track scores 2. Partner with the media agency to develop the right media mix, be it traditional media or new age media 3. Elevate the measurement and analytics of the media used, be it traditional media like TV or digital. Anchor the media-mix modelling analytics so as to deliver marketing outcomes 4. Bring in an innovative media mindset and aggressively drive the adoption of new-age media like OTT, On-the-go music platforms etc 5. Evaluate agency/ partner/ supplier recruitment methods for effectiveness (ROI) 6. Constantly improve RoI and budget efficiencies 7. Be the key points-person on sponsorships and associations 8. Deliver the annual Media buying efficiencies across all media vehicles and be responsible for purchasing ad space and time for running advertisements 9. Accountable for securing all appropriate legal and partner approval protocols required for advertising, promotion materials and packaging 10. Ensure reporting from agencies are as per management requirements and timelines. 11. Monitor the media marketplace to stay abreast of trends, identify opportunities, emerging issues, understand new technologies and consumer reaction to the same Process Improvements & Operational Efficiency: 1. Develop and maintain benchmarks like CPRPs and improve on them 2. Conduct media audits with the media partners to ensure efficiencies and process improvements

Mumbai

McDonald's - Lead - Media Marketing 

McDonald's - Lead - Media Marketing  ,Job Description for McDonald's - Lead - Media Marketing  in McDonalds (Hardcastle Restaurants Pvt. Ltd.) in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for McDonald's - Lead - Media Marketing  in McDonalds (Hardcastle Restaurants Pvt. Ltd.) in  Mumbai for (8-12) years of experience. Apply Now!