Job Summary : Responsible for handling all BTL activities and implementing campaigns for the assigned region. Roles & Responsibilities : 1. Understand and implements the business plan. 2. Support in execution of the quarter-on-quarter plan 3. Manage and implement all BTL (below-the-line) elements of agreed marketing programmes. 4. Manage (where appropriate) the development and delivery of ATL (above-the-line) elements of agreed marketing programmes. 5. Responsible for best-in-class communication and delivery of programmes through strong internal relationships and system practices. 6. Responsible for execution and evaluation of continuous improvement of all advertising, promotion and public relations. 7. Identify and manage, marketing strategies to grow current and incremental McDonald's business. 8. Responsible for the growth of various categories. 9. Understand the market & the consumers. 10. Responsible for tie ups & alliances both national & regional to promote the brand. 11. Responsible for marketing activities for a target segment 12. Responsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc. 13. Coordinate with operations & other departments on the execution of marketing plans. 14. Responsible for driving the birthday party numbers across the region. 15. Accountable for handling & leveraging the Brand - Ronald in conjunction with the public relations & corporate affairs team. 16. Support the process for development, execution and evaluation of national and local media plans with reference to the strategic platforms 17. Manage the process for development and execution of creatives [TV, radio, outdoor, print and restaurant merchandising etc] 18. Manage the process for developing relationships with strategic business 19. Manage the process for managing local media relations. 20. Ensure proper use of the McDonald's trademarks, logos, producer's licenses and makes sure all advertising materials have legal and creative approval Preferred Relevant Experience : Experience in handling projects pertaining to driving LSM activities would be an add on.

Chennai

McDonald's - Deputy Manager - Regional Marketing - South 

McDonald's - Deputy Manager - Regional Marketing - South  ,Job Description for McDonald's - Deputy Manager - Regional Marketing - South  in McDonald's in  Chennai for (3-5) years of experience. Apply Now!

Job Description for McDonald's - Deputy Manager - Regional Marketing - South  in McDonald's in  Chennai for (3-5) years of experience. Apply Now!