The Company:&nbsp; - McCormick is a respected global leader in flavor with approximately 12,000 employees and facilities in 27 countries. - With 5.4 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry: retail outlets, food manufacturers and food service businesses. - We have a 22% share of the USD10 billion global packaged spice and herb category, 4 times that of the next largest competitor, Our portfolio includes brands in approximately 150 countries and territories. Consumer insights drive our product development work and we have over 20 product innovation centers around the world - McCormick is listed on the NYSE (MCK) - Total annual shareholder return has risen 10% or more for the past 1,5, 10 and 20 year period. We are one of approximately 50 companies in the S&amp;P 500 with 33 consecutive years of uninterrupted dividend increases. Get a flavour of our business. We operate in two business segments, consumer and flavour solutions. Demand for flavour is growing across both segments globally and we have both the customer base and product breadth as leverage. Consumer sales represent 62 percent of our global business and our flavour solutions sales are 38 percent. Consumer:&nbsp; - 61% of our consumer business sales comprise brands with a #1 position in markets across the globe. Leadership in spices and seasonings aside, McCormick has the number 1 position of dessert products in France, wet marinades in the US, honey in Canada, ketchup in China and mustard in Poland. Flavour Solutions:&nbsp; - With over $2 Billion dollars in sales and operations in over 19 countries, this important strategic business segment serves consumer food manufacturers, food service operations and quick service restaurants all over the world. From favourite drinks to iconic burgers and in every aisle in the grocery store, McCormick is flavouring many of the biggest brands you know. McCormick in India :&nbsp; - As a key emerging market, India presents exciting growth opportunities for McCormick. India's (organised) spice market is currently valued at US$1.5 million with a CAGR of 10%. Its vibrant food service industry and ready-to-mix food market continue to see unprecedented growth. The company has invested more than US$150 million in India since 1994 through four ventures which employ over 2000 people today. Two joint ventures in South India are equipped with the latest processing technologies and produce high quality spices products for India and international markets. A corporate services entity (based out of Gurgaon) leverages on India's IT talent to serve the company's global needs. - McCormick Kohinoor in turn, marries the rich legacy of the - Kohinoor- brand, closely associated with basmati, with the flavour leadership of the world's largest spice maker. The launch of its very own spice portfolio Kohinoor Masale in the North region marks the first of more expanded offerings as a - Rice and Spice- brand for Indian consumers, catering to a growing demand for ready-to-cook recipe mixes and ready-to-eat products - Apart from its consumer business, McCormick Kohinoor also develops products and custom flavour solutions for its its B2B customers (Industrial business) in India through its modern manufacturing facility in Sonipat, Haryana. Strategic investments in R&amp;D, infrastructure, and people capabilities to world class standards are laying the path for a rapid expansion across both the Consumer and Flavoursolutions segments of the business. Simply put, McCormick in India is bold, committed. And very hungry. The Role :&nbsp; - Under the general supervision of the Marketing Director, the position is responsible for management and We are looking for a talented Digital &amp; Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. - Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it's also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company's digital footprint and brand awareness. Key Responsibilities:&nbsp; - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Design content marketing strategies and set short-term goals - Undertake content marketing initiatives to achieve business targets - Collaborate with design and writing teams to produce high quality content - Develop editorial calendar, delegate tasks and ensure deadlines are met - Deliver engaging content on a regular basis and inspire team members - Edit, proofread and improve content - Optimize content considering SEO and Google Analytics - Analyze web traffic metrics - Share content through various channels, ensuring strong web presence - Receive customer feedback and generate ideas to increase customer engageme The Person : Experience - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement Critical Competencies 1. Methodical &amp; Organized - Critical to ensure project details are captured and followed up 2. Analytical Skills - Critical for financial analysis of new products 3. Influencer - Critical to ensuring adjacent departments complete allocated tasks

Gurgaon/Gurugram

McCormick & Company - Manager - Digital Marketing  

McCormick & Company - Manager - Digital Marketing   ,Job Description for McCormick & Company - Manager - Digital Marketing   in McCormick & Company in  Gurgaon/Gurugram for (5-12) years of experience. Apply Now!

Job Description for McCormick & Company - Manager - Digital Marketing   in McCormick & Company in  Gurgaon/Gurugram for (5-12) years of experience. Apply Now!