National TT Channel and Trade Marketing Manager - Develop an effective &amp; efficient Go to Market strategy (GTM) to build a long term sustainable business. Review the working, analyze and evaluate the effectiveness of GTM, methods, costs, and results in partnership with regional teams. - Driving the AOC numbers through structured BTL interventions across regions. Plan, strategize and implement BTL inputs to drive Top Line and Bottom line numbers - Conceptualize &amp; execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long term business goals. - Work with the regional teams &amp; lead the agenda on business process re-engineering; ensure preparedness required for the platforms and track the execution of the same - Assess sales force capability; develop capability build modules and partner with regional teams in delivery, execution and maintenance. - Lead the agenda on sales automation for all business channels in partnership with sales IS manager; drive adherence to sales IT deployment plan and carry out necessary course corrections basis on ground realities; Analyze smiles data to develop insights and use the same to drive business. - Identify and investigate market level growth opportunities through improved channel mix and product mix. Also, understand, drive and report Retail Channel Category wise contribution highlights. - Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc to drive volume and also build consumer awareness at store level. - Anchor the asset management agenda for McCain through continuous refinement of processes, review, track and reporting. Consistently review space utilization in McCain freezers and optimize space to maximize ROI. - Partner with Marketing function to understand brand/category requirements from an S&amp;D point of view; translate the need to S&amp;D actions; execute and review delivery vs plans. - Anchor the processes on annual AOC target setting, monthly/quarterly reviews, monthly S&amp;OP forecasting - Partner with regional teams and marketing to design consumer promotions, set target quantity for sale and ensure delivery of planned objective for activity. - Manage the trade spend budgets, track and review ROI on a monthly basis. - Collaborate with cross functional team - finance, supply chain, HR in activities such as S&amp;OP, people related payback review vs AOC, manpower deployment prioritization. - Lead the S&amp;D planning and execution agenda launch of innovations

Delhi NCR

 McCain - National TT Channel & Trade Marketing Manager 

 McCain - National TT Channel & Trade Marketing Manager  ,Job Description for  McCain - National TT Channel & Trade Marketing Manager  in Mccain in  Delhi NCR for (6-11) years of experience. Apply Now!

Job Description for  McCain - National TT Channel & Trade Marketing Manager  in Mccain in  Delhi NCR for (6-11) years of experience. Apply Now!