mCaffeine - Manager - Retention/CRM

MANAGER - RETENTION | JOB DESCRIPTION

Key Responsibilities :

- Own all lifecycle marketing strategies which identify valuable consumers and opportunities and ensure seamless implementation

- Ideate and execute new initiatives and campaigns that drive increased engagement and revenue

- Continually refine channel strategy (membership, offers, gamification, communication etc.) to increase retention rate and repeat rate

- Manage external relationships related to CRM and database management

- Serve as the CRM thought leader, utilizing analytics to drive customer-centric action plans

- Work with Data, Product, Technology and Marketing teams to ensure smooth operations of all CRM initiatives

Competencies:

- Highly analytical and able to extract learnings, insights, narratives etc. from data

- Deep consumer understanding and the ability to combine consumer learnings with data inferences

- Skilled at switching between thinker and operator to ensure inventiveness and rigor simultaneously

Education & Experience :

- 3+ years independently driving customer retention initiatives in a digital first environment. Overall experience can be higher

- Experience as a hands-on operator of CRM campaigns. This can also be outside the period of independent ownership

- Comfort with common CRM tools like CleverTap etc