mCaffeine - Manager - Public Relations

PR Manager

Job Responsibilities :

- Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

- Coordinate all public relations activities Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Coordinate with the PR Agency to create content for press releases, byline articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Essentials :

- 3+ Years of relevant work experience in handling PR for a D2C brand preferably in the Personal Care space

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Experience in acting as a company -spokesperson; comfortable and skilled in both broadcast and print media interviews

- Exceptional writing and editing skills

- Solid experience with social media including blogs, Facebook, Twitter, etc.

- Event planning experience

- Bachelors/Master's degree in Marketing, Advertising, Communications or a related discipline.