Mayfair - Performance Marketing Role

Mayfair fast-growing fashion cross border E-commerce start-up with funding from the founders of Baidu, CDH and Sequoia. At Mayfair, we are dedicated to bringing to you not only affordable products but the best in quality by connecting global consumers with the most competitive manufacturing supply chain using data science and artificial intelligence. Our founders are experienced professionals who have worked with- the e-commerce Giant like Alibaba and global organizations like Google, Fidelity, and- Shoppe.

Role description:-

The role is focused on building awareness, generating interest & conversions and acquiring new customers at Mayfair through all the digital platforms and to drive growth in revenue from new customers. The right candidate is data-driven, hands-on and self-starter with relevant experience in e-commerce business.

Responsibilities:

- To align the customer acquisition strategy with The Mayfair's vision-

- Monitoring and execution of direct response campaigns through Facebook, Instagram, Twitter, and Google to ensure optimized performance

- Planning and budgeting of quarterly, monthly, and weekly acquisition campaigns

- Deep knowledge of Google Analytics, Facebook Business, and Google Adwords. -

- Budget optimization and campaigns to improve KPIs.

- Analyzing campaigns and creating reports and dashboards on Excel and BI tool-

- Constant testing of best practices and products.

- Regular competitive analysis-

- Proposal and implementation of improvement initiatives.

- Identifying new avenues of growth-

- Coordinating with the UI/UX team to improve conversion rates-

- Coordinating with the Merchandising and Customer Service team to improve customer experience

Skills and Experience :

- Hands on experience with performance marketing-

- Proficiency in using Google Ads, Facebook Ads, and Email and SMS automation platforms-

- Proficiency in using Google analytics, Excel, and BI tools

- Minimum Experience of 5 years in the field of digital marketing (2+ years of relevant experience in e-commerce business)

- Great communication and interpersonal skills to work effectively.

- Has a data-driven decision-making approach and very strong analytical skills

- Ability to understand customer behaviour analysis-

- Strong work ethic, intellectual curiosity, and commitment to continuous improvement-

- Strong communication skills and ability to work in teams to work on cross function projects.

Mandatory Skills : Google adwords, Facebook adwords and Google analytics