SUMMARY : To establish the brand as most preferred among core TG by communicating brand high points through marketing mix tools for seamless brand delivery at all touch points KEY RESPONSIBILITIES : Brand plan : - Build consumer understanding through brand perception studies and consumer profiling - Continuously monitor competition activities in media and on the ground to modify strategies accordingly - Ideate, create and deliver the national brand activation plans to achieve brand objectives - Share the ATL calendar with the regional/creative agency/media / PR and digital team on monthly basis for alignment and unified delivery of key messages - Prepare creative, media, and PR briefs to establish alignment to the brand plan - Participate in the development of marketing strategies and brand building exercises to increase market share - Work with digital marketing team on the use of new age communication techniques and develop influencer marketing plans for season launches - Monitor competition (in the market/media space through the agency and the internal team) on a quarterly basis and share the actionable with the regional and HO team Leveraging season launch campaigns and achievement of business objective : - Lead the season launch process from planning, conceptualization, coordination, and execution in coordination with the buying, design and VM team for a thematic shoot and product shoots for PR, digital and VM - Co-ordinate and brief the agencies on the brand expectations from the campaign; provide the inputs from the design team on the collection to get integrated with the season campaign - Lead the briefing of regional teams in advance for effective launch of the season across markets - Detailed planning with a 360-degree approach for season launches ensuring seamless execution on air and on the ground within timelines for achieving STRs of promoted categories - Ensure smooth execution of campaigns across regions through CCMs - Timely hand over of complete docket for new store launches, festive, national consumer offers promotions based on the seasonal theme to the brand activation team - Develop extensive annual PR calendar for season launches to achieve annual AVE Campaign effectiveness : - Commission a dipstick research for loyalty base to evaluate the brand attributes as per the focus in the brand plan for TOP 11 markets - Initiate brand track and present the findings to all stakeholders Thematic marketing campaigns : - Create a 360-degree campaign to leverage communication at all touch points - Provide formal briefing to the VM, CRM and brand activation manager to translate the expectations at all touch points across the stores - Responsible for design and implementation of activities to create a consistent brand experience (Ex: activation before the event, collection, advertorials, PR and digital) Effective implementation of Media and PR : - Spot opportunities to leverage brand attributes through media and PR - Constantly monitor the effectiveness of various media vehicles deployed - Identify the media vehicles for delivering a campaign media objective (reach, frequency, and ROI) - Determine media mix, effectively leverage media and make a complete media plan for a season - Develop a strategy for online/offline brand properties independently Marketing budget, reporting and vendor management : - Track expenses of marketing activities on a monthly and annual basis with zero variance policy - Reduce the cost through effective planning and execution - Create vendor empanelment process - Ensure qualitative execution by working with an approved and qualified vendor People management : - Build, coach, develop and motivate the team to meet and exceed performance expectations - Manage and motivate the team to ensure high engagement levels - Lead them through example and timely feedback to the team on their performance and training needs

Bangalore

Max Retail - Senior Manager - Brand Communication - Media Planning 

Max Retail - Senior Manager - Brand Communication - Media Planning  ,Job Description for Max Retail - Senior Manager - Brand Communication - Media Planning  in Landmark group in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Max Retail - Senior Manager - Brand Communication - Media Planning  in Landmark group in  Bangalore for (8-10) years of experience. Apply Now!