Position : Deputy Manager - Product Management
No. of Positions: 1
Department: Products
Function: Product Management & Channel Marketing
Reporting to : VP - Product Management & Channel Marketing
Location: Gurgaon, Haryana
KEY RESPONSIBILITIES - Product Management:
New Product identification and development :
- Identification of new product opportunities.
- Project management and coordination with other departments like Operations, Finance and Marketing.
- Responsible for creating sales literature, filing and launch readiness of new products.
- IRDA discussions/ negotiations and response to queries, decisions thereof/ alternatives to be proposed by PCM, thereafter convincing and aligning Channel Head and/or Distribution partners.
- Ensure Impactful Launch, adhering to New Product Development lifecycle, of New products/ Sales concepts.
Channel Management:
- Assist product channel manager in the following aspects :
- Enable distribution head to optimize the top line and bottom line results.
- Identification of trends and improvement areas which help distribution performance.
- Coordinate with other departments to ensure channel initiatives are launched and run smoothly.
- Help in the execution of the product strategy, business planning and strategic deployment basis market trends and company strategy
Important Activities:
- Create Sales concepts bundled with the Bank's core products.
- Develop sales tools for product/ segments with support from the marketing team.
- Supporting organization-wide projects like driving - protection products sales.
- Publish a monthly engagement dashboard report to all stakeholders.
KEY RESPONSIBILITIES :
- Channel Marketing: Launch products and increase LI penetration across segments with Bank partners: Develop and manage campaigns for new/ existing products in addition to segment specific campaigns.
- Increase penetration of the new & existing product in the specific seller helping in product penetration through various marketing activities and initiatives.
- Work with the Bank to Activate various sellers and visibilise the MLIC brand: Build Visibility for the MLIC brand across touch points.
- Ensure visibility for the MLIC brand across Bank touch points leveraging its assets.
- Evaluate the feasibility of joint campaigns and partner with the Bank to popularise the Max Life products/brand and increase activation of seller \ branches by customizing campaigns.
Compliance with Regulatory and Legal guidelines :
- Use & File of all customer-facing marketing collaterals, along with its management.
- Ensure necessary approvals from relevant departments for all communication (internal/external).
Important activities :
- Creative Agency Management: Ensuring quality output and managing timely delivery.
- Spends management: Ensure maximum cost efficacy of marketing budgets.
- Marketing / Brand: Integrate all communication so that it is commensurate with the Brand though.
KEY COMPETENCIES/SKILLS REQUIRED :
- Proficiency in MS PowerPoint, MS Word, and MS Excel.
- Ability to work with cross-functional teams, strong networking and inter- personal skills.
- Data interpretation skills (analytical in nature).
- Detail oriented, organized, critical thinker with strong work ethics.
- Good interpersonal & communication skill.
MINIMUM EDUCATION/MINIMUM /SPECIFIC EXPERIENCE:
- Preference for candidates with an MBA from a good business school with an excellent academic track record.
- Total experience of 4+ years out of which 1 year in sales.
- Preferably from financial services, automobiles or consulting sector.
MEASURES OF SUCCESS :
- To bring a comprehensive product and marketing view to the channel partner and internal leadership to ensure that organization strategy is well deployed.
- On time delivery of product filing plans: Quarter-wise adherence & delivery of EMC approved product calendar.
- Adherence to regulatory boundaries for product development & marketing communication.
- Consistent and error-free document creation, along with necessary approvals.
- Comprehensiveness of market & sales analysis.
- Smooth coordination with other departments: Regular project management and updates to senior management.
- Timely and accurate management reporting at agreed timelines to enable decision making for leadership.
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