Max Life Insurance - Assistant Manager - Digital Marketing

Position: Assistant Manager - Digital Marketing

Department: Digital Marketing & Ecommerce

Function: Ecommerce

Reporting to: Manager - Digital Marketing

Band: 5A

Location: Gurgaon

Team size (D/I) :NA

JOB SUMMARY

This position will be responsible for managing PPC and display campaigns for Ecom business at Max Life through the performance marketing agency.

KEY RESPONSIBILITIES

1. Search :

- Monitor pay per click account on Google AdWords on a daily basis and work with the agency for action on keyword bids, budget movement, impression share etc

- Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting Optimize campaigns by evaluating copy, landing pages, bidding strategy, improving the Quality score, lowering CPC

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI

- Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking

- Keep pace with search engine and PPC industry trends and developments

2. Display :

- Monitor display placements on the Google display network through AdWords

- Monitor display placements on DBM, through other contextual audience buying platforms

- Optimize campaigns for placements, geography, device, click to session drop-off, time-spent on site and CPA goals

- Apply relevant strategy (pacing, budgeting, goals) to drive higher performance

- Work with the brand & communication team to develop contextual creatives and maintain a high creative coverage

3. Analytics :

- Monitor campaign performance using web analytics tool (Google Analytics)

- Monitor assist value of prospecting efforts in DCM

- Create an attribution model for paid marketing

4. Competition tracking :

Research and analyze competitor advertising for industry trends and actionable insights

Key Relationships (Internal /External) :

Internal:

- Significant interaction: Digital Marketing, Fulfillment center, Brand & communication, Marketing, Analytics & IT in a business role

- Moderate interaction: Ecom, Digital Product Management teams

External:

Significant interaction: Performance marketing agency, Technology partners, Business Partners (Google, Facebook etc)

Key competencies/skills required :

- Google Adwords

- Google Analytics, Tag management

- Facebook marketing

- Programmatic - Google Doubleclick Suite (DCM, DBM, DS)

- Intermediate to advanced Excel skills

- A strong desire to learn and stay updated

- Excellence in written and verbal communication

Experience :

- Post Graduate from a premier business school;

- At least 2 years of work experience in performance marketing

- Experience in BFSI, Telecom & E-tail sector will be relevant

- Stellar performance record