Max Bupa Health Insurance - Senior Manager/Chief Manager - Channel Marketing

The job holder will lead all channel marketing initiatives for the organization. 

Core responsibilities entails:

- Formulation and implementation of channel specific strategies and stakeholder management.

- Partner & add value from a marketing support point with distribution channels.

- Manage on-ground activation plans, merchandise development program, market visibility & Partner office brand visibility with consistent endeavor to add innovative ideas to the portfolio. Use learning & execution data to identify trends & opportunities for channel growth.

- Own communication plan for the different channels & liaison with design studio and internal stakeholders for communication approvals. Campaign execution includes creating campaign looks, sales collateral, emailers and drive activation