06/01 Jayaraj S
Deputy General Manager - HR at Matrimony.com

Views:569 Applications:145 Rec. Actions:Recruiter Actions:27

Matrimony.com - Manager/Senior Manager - Digital Marketing (5-8 yrs)

Chennai Job Code: 879110

Manager/Senior Manager - Digital Marketing

Designation Title : Manager / Sr.Manager - Digital Marketing

Role : Spearhead the Search campaigns to drive lead acquisitions

Reporting to : AGM Marketing

Role Overview :

- We are looking for an experienced and results oriented Digital marketing manager to manage all paid search campaigns on Google, other search channels and social media.

- You should have a strong hold of Googles Search Engine Marketing (SEM) including UAC and tools for lead acquisitions.

- He/She will be part of the marketing team and closely work with product/tech teams to launch, manage & optimise online campaigns.

- Planning digital marketing campaigns, principally UAC/SEM, social media, network sites, etc.

- Planning & achieving the lead acquisitions goals for multiple products category of matrimony.com group

- Measuring and reporting on the performance of all digital marketing campaigns

Key Responsibilities :

- Managing Google Adwords and Facebook Ads for ROI driven campaigns and to reach out to relevant target group

- Analyse data, identify trends and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs)

- Make annual & quarter campaign plans & budgets, estimating monthly costs, remaining within budgets, and settling divergences

- Track, report, and analyse portal analytics to find insights to drive campaign optimisation

- Plan, execute, and measure experiments and conversion tests

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Collaborate with internal teams to enhance landing pages to improve UX

- Optimize copy and landing pages for marketing campaigns. Work with Brand, Creative and Category teams to create and optimize creative required for marketing campaigns

Skill and Competencies :

- Proven paid SEM and Facebook Performance Marketing experience and managing campaigns to drive leads through performance optimization.

- Hands-on experience in managing SEM & UAC, display advertising campaigns & Social media

- Ability to manage multiple & large number of campaigns simultaneously

- Functional understanding of SEO and ASO

- Experience in identifying target audiences and devising strategy to reach desire TG & engage for registration

- Experience in optimizing landing pages and user funnels

- Familiarity with A/B experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Appsflyer/Branch etc)

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Well-versed in performance marketing, conversion, and online customer acquisition

Education and Experience :

- Master / Bachelor Degree in marketing or a related field.

- Fulltime Digital Marketing Course & Google Certification will be added advantage

- She/he must have at 5-8 years of relevant hands-on work experience

Job Location : Chennai

About Us :

- Matrimony.com Ltd is one of Indias largest consumer internet companies and the most trusted matrimony brand in the world with strength of over 3500 associates in India and abroad.

- We are India's first consumer Internet Company to get listed with market capitalisation of more than Rs.1200 Crores.

- Matrimony.com provides both matchmaking and marriage related services through websites, mobile sites and mobile applications and is also complemented by 130+ company owned retail outlets.

- Its flagship products are Bharat Matrimony, Community Matrimony and Elite Matrimony in the matchmaking business, with over 5 million active members availing our services.

- With a strong leadership in matchmaking, matrimony.com has been expanding into highly unorganised $ 55 billion marriage services Industry.

- Our goal is to build a billion dollar revenue company as a long lasting institution with a legacy for the generations to come. Our offerings in the marriage services business are matrimonybazaar.com and mandap.com.

Women-friendly workplace:

Maternity and Paternity Benefits

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