Matrimony.com - Manager - Media Planning

Designation Title: Manager - Media Planning

Role: Spearhead offline advertising campaigns for pre-defined marketing objectives

Reporting to AGM - Marketing

Role Overview: Responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

As a Media Planner, the incumbent will plan & implement media campaigns for TV, Radio, Print and OOH for matrimony.com brands. He/she will work closely with various channels with the aim of maximising the impact of advertising campaigns. He/she will use creative thinking and research to develop appropriate strategies to ensure that campaign delivers the set objectives thereby building awareness of the brand.

Key Responsibilities:

- Initiation & mastering of offline media planning to drive awareness through reach and frequency to reach out to audience for funnel objectives and contribute to leads & client acquisition

- Manage the day-to-day implementation, optimization and performance of on-going campaigns. Assist in strategic analysis of campaigns.

- Plan & implement innovation in brand marketing to identify new audience, new formats, new channels/platforms and scale-ups

- Track, monitor and report the monthly business goal performance with respect to new client acquisition, SOE/SOV and organic traffic goals

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

- Reporting for key performance matrix and initiatives to management

- Coordinating with agencies across creative, media, production, research and specialised ones for key programs

- Reporting the media landscape, competitive media landscape and bring new learnings and insights for future campaign success

- Implement new ideas in media and identify key opportunities across traditional media landscape

- Negotiate with media channels to close competitive deals

- Ability derive actionable insights based on campaign performances

- Execute key customer insights, audience insights, platform insights, market insights to have an edge and customer understanding

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV, Print & Radio

- Conduct dipstick research to understand consumer behaviour, market trends & their media consumption habits, using all available industry resources

Skill and Competencies Functional Skills

- Strong MS Excel operational skills

- Strong grasp & understanding of media & its trends

- Savvy & creative in terms of effective writing & presentations

- Ability to work with available resources & venture resourcefully in search of information

- Commercial flair & proficiency with numbers to analyse data & negotiate

- Strong analytical and organisational skills

- Ability to work effectively under pressure

Behavioural Skills:

- Excellent verbal & written communication skills

- Confidence, positive energy & enthusiasm

- Strong interpersonal skills, for liaising with internal teams and media agencies

- Very good influencing & persuasion skills

Education and Prior Experience:

- Graduate / Post Graduate in related field (advertising, marketing, communication) with at least 5 years of relevant work experience.

- Thorough understanding of the media process, media department and inter-department relationships.

- Knowledge and application of media systems, planning concepts (Reach, Frequency, OTS, CPRP, GRPs, etc.), packages and data bases.

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI.

- Constructing media plans to deliver brand campaign objectives.

About Us:

Matrimony.com Ltd is one of India's largest consumer internet companies and the most trusted matrimony brand in the world with strength of over 3500 associates in India and abroad. We are India's first consumer Internet Company to get listed with market capitalisation of more than Rs.1200 Crores.

Matrimony.com provides both matchmaking and marriage related services through websites, mobile sites and mobile applications and is also complemented by 130+ company owned retail outlets. Its flagship products are Bharat Matrimony, Community Matrimony and Elite Matrimony in the matchmaking business, with over 5 million active members availing our services.

With a strong leadership in matchmaking, matrimony.com has been expanding into highly unorganised $55 billion marriage services Industry. Our goal is to build a billion dollar revenue company as a long lasting institution with a legacy for the generations to come. Our offerings in the marriage services business are matrimonybazaar.com and mandap.com.