Mastree - Performance Marketing Manager

Mastree, Learn by Doing - Mastree is an online LIVE English learning platform for students of Grades 1-12. Mastree's application-driven 3-in-1 English skills course helps shape children into great communicators, who are capable of taking charge of their lives. Our vision is to help children express themselves clearly, concisely and confidently. We focus on delivering engaging modules in key areas of language acquisition, i.e. writing, reading and speaking.

Mastree's Offering: 

Interactive LIVE practice-based lessons delivered by subject experts - Capstone projects that help children get started in their respective fields - Overall holistic development through carefully designed modules - 1:4 teacher-student ratio.

Role: Performance Marketing

Leadership Responsibilities:

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner.

- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords

- Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages. - Liaison with the design team to experiment new creatives on daily/weekly basis

- Set up daily performance reports to analyse the performance and further optimise campaigns. Requirements

- Minimum 5 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks

- Experience in managing marketing teams within an organization with efficient Digital Sales Channel

- Experience in marketing automation

- Experience in a consumer focused company targeting users in tier 2,3 cities is a plus

- Should showcase a strong analytical skills and data-driven approach to marketing campaigns

- Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google Adwords.

- Well versed with analytics tools such as, Facebook Analytics, Google Analytics etc

- Strong communication skills to speak to Ad networks, mobile publishers

- Strong decision making and negotiation skills

Location- Bangalore.