Masters Union - Manager - Performance Marketing

About The Organization:

Masters' Union (www.mastersunion.org) is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Upenn.

The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry immersive and hands-on learning experience from day one. The most ground-breaking feature of its Program is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.

In its 3 years of run, our flagship Post Graduate Program in Technology and Business management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razor pay, BCG, Bain) hiring our graduates.

Post our stellar success in the post-graduate program, we are now launching the undergraduate program on similar lines where leading executives from the industry will come and teach our students and teach them the new age in-demand skills in technology and business.

Job Description:

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities:

1. Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

2. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

3. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

4. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

5. Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

6. Work with creative and marketing teams to test strategies and innovation.

7. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

1. Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

2. In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

3. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

4. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

5. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

6. Outstanding presentation skills.

7. Excellent written and verbal communication skills.

8. Strong project management skills.

9. Critical thinker and creative.