Mast Kalandar - Sr Brand & Marketing Manager

Mast Kalandar is a North Indian fast casual chain of restaurants started by Spring Leaf Retail Pvt Ltd., a company promoted by Gaurav Jain and Pallavi Gupta. To provide a wholesome and healthy eating experience to the calorie conscious working professionals, Mast Kalandar serves the old Indian recipes with a new age perspective.

The food is cooked fresh using quality ingredients. The menu at Mast Kalandar is a mix of recipes inspired from different dishes cooked in the homes across different states in Northern India. The spices used in these recipes are also sourced from the region from where the food is, to maintain the authentic taste. Mast Kalandar has always striven to maintain the quality of food and service as they have expanded over the last 6 years.

Mast Kalandar currently has 60 branches in Bangalore, Chennai, Hyderabad and Pune.

MK is looking for a suitable candidate for heading the branding and marketing function.

The job shall entail

- Leading the strategic planning process for the brand based on key consumer insights to improve communication with consumers.

- Be responsible for defining and executing the marketing communication

- Manage the promotional calendar across cities

- Manage the customer feedback program

- Manage the digital channels of communications

- Managing adaptation of above in Retail Stores

Qualifications Required

- Bachelor's degree & MBA would preferred

- 5+ years of relevant Marketing experience

- Strong contumer focus

- Innovative and capable of out-of-the-box thinking

- Entrepreneurial in Nature