Maruti Suzuki - Business Analyst/Marketing Automation Cum Campaign Manager

Job Purpose:

- Handling all Marketing Automation campaigns to drive engagement strategy and improve customer retention

- Responsible for devising and running marketing campaigns, formulate and run digital marketing campaigns for target customers

- Build and manage the campaign plan including channels, test , learn ideas , milestone management , QA/UAT and ensuring timely execution of the campaigns

- This role guides forecasting conversations with business partners, delivering channel performance reporting, insights generation and recommendations. Work cross functionally with key stakeholders, agencies, and other partners.

Principle Accountabilities:

- Work closely with stakeholders to build comprehensive customer marketing initiatives and programs that expand customer's existing use of our product

- Manage integrated customer marketing programs including; web, mobile ,email, SMS etc

- Create and execute A/B testing plans to drive campaign optimization decisions

- Process compliance as per data privacy laws ( Handling of customer PII data as per IT security norms , understanding of IT security policies)

- Reporting and dashboarding (Experience with Power BI/Qliksense , Tableau , proficient in MS excel and PowerPoint)

- Work effectively both individually and as a member of a team

Qualifications:

B.E / MBA

Work Experience:

- Campaign Manager cum Business Analyst : < 5 yrs Exp

- Experience in Sales (preferable)