MarTech Product Manager - OTT Platform

Martech Product Manager with an OTT Platform

- Be part of the Martech team, driving marketing and business data analytics.

- Manage the integration processes to third-party marketing tools and first party mobile and web apps, collect relevant data to a centralized data hub.

- Be part of a team effort to drive conversion and engagement up using data driven decisions, including A/B testing, metric analysis and data correlation.

- Own and maintain the Jira ticket backlog, managing ticket quality, making sure developers can perform the work using those tickets and fallowing ticket status from start to finish to ensure the right things are being worked on

- Help determine which metrics and parameters we need to track and how are we going to track those throughout our websites, landing pages and android/iOS apps.

- Empower marketing teams including customer lifecycle management, customer support and performance marketing by translating their business requirements to actual deliveries by collaborating with engineering team.

Primary Accountabilities:

- Hands on experience in Martech tools like Clevertap, Netcore etc. Ensure the data correctness from different sources of data banks.

- Executing business team requirements into technical specifications and collaborating with product managers of respective platforms to deliver the tasks.