Marketing Specialist - Pathology Laboratory

Hiring for one of the leading pathology laboratory organisation.

Role: Performance Marketing

Experience: Minimum 8-10 years experience in a consumer-facing brand or agency.

Qualification: MBA or relevant degree

Responsibilities:

- Develop and manage comprehensive digital marketing budgets, ensuring optimal allocation of resources for maximum ROI

- Analyse market trends and data to find opportunities, enhance campaigns, and raise return on investment.

- Create and execute comprehensive digital marketing strategies to drive online visibility, customer acquisition, and revenue growth

- Oversee and optimize performance marketing channels, including SEO, SEM, social media, email, Mobile app and influencer marketing

- Create and manage yearly digital campaign budgets.

- Collaborate with internal departments to ensure cohesive brand messaging across all digital platforms

- Manage and mentor a team of digital marketing professionals, fostering a culture of creativity and

results-driven performance

- Stay updated on digital marketing trends, tools, and platforms to implement innovative and effective strategies.

- Up-to-date with the latest trends and best practices in online marketing and measurement