Marketing Specialist - Manufacturing

- Drive, Design & Delivers Marketing Strategic initiatives & and annual operating plan on Innovations alignment in collaboration with the concerned Business on product positioning, market penetration and pricing across India. Will manage product portfolio, market research and marketing services

- Knowledge Management & proactive Business enabling interventions

- Lead the innovation / New business initiative plan

- Drive conformance to all Global/ Regional guidelines on Branding and communication

- Handling CSR initiatives for the company

- Develops and delivers strategic Proactive Market place activations for sustainability.

- Manages and measures work with appropriate systems to determine the impact of pricing decisions on product and opco GP

- Builds organizational capability by enhancing product portfolios and their profitability, enhancing sales capability through training, driving new business initiatives like adequate sales promotional materials like guides, brochures & other technology and online offline collaterals

- Leads the Communications up and down internally and externally to customers through various campaigns and promotions.

- Gathers and uses market intelligence to develop our unique Value propositions

- Manages corporate and product branding, public relations