Marketing Specialist - IT/Online

What you'll be doing:

- As a marketing specialist your primary responsibility is to focus on lead gen initiatives with focus on ABM initiatives.

- You will maintain a central database (Hubspot CRM) and repurpose it for Email targeting, ad targeting etc.

- You'll work closely with teams creating content and designs for ads to make sure they appeal to our target customers.

- Continuous A/B test different versions and ad delivery methods to see what works best.

-Develop and implement comprehensive content distribution strategies to maximize the reach and impact of our content assets, including blog posts, whitepapers, case studies, videos, and more.

- Coordinate with the content team to ensure our distribution plans match our content goals.

What will make you a good fit:

- Bachelor's degree in Marketing, Business, Communications, or related field (Not mandatory) (Good to have)

- Proven experience in ABM processes, account segmentation, and list building for targeted campaigns.

-Strong understanding of paid advertising principles, with hands-on experience managing and optimizing campaigns across platforms such as Google Ads, LinkedIn,

- Understanding of marketing automation tools and platforms (e.g., HubSpot) for demand generation and ABM campaigns.

- Excellent collaboration and communication skills, with the ability to work cross-functionally with content, creative, and sales teams.

- Analytical mindset with the ability to interpret data and metrics to drive informed decision-making and campaign optimization.

- Experience in content distribution strategies, including social media, email, and third-party publications.