Marketing Specialist - Education

Responsibilities include:

- Plan, execute and optimize our online and offline marketing (B2B, B2G & B2C)

- Build the marketing contact strategy to reach to target prospects

- Understands audience performance and makes recommendations achieve growth goals

- Write, edit and proofread compelling, persuasive marketing content for emails, landing pages, website, blogs, social media, digital ads, and direct mail.

- Plan and organise events, conferences, and webinars

- Generate quality leads for the Sales team and explore new ways to reach and engage our target prospects

- Develop and manage email marketing/ creative marketing campaigns

- Plan, build, and manage the company's online presence including website and social media channels.

- Coordinate with external partners/ agencies to plan activities, monitor performance and optimise investment.

- Execute and manage digital advertising campaigns including Google Ads, social media ads, affiliate marketing, etc.

- Measure and report performance of marketing activities (digital advertising, direct/ outbound marketing, content marketing, events and webinars).

Requirements:

- Experienced marketer with 5+ years of B2B marketing experience in fast paced organisation

- Experience measuring, driving, and improving marketing Return on Investment.

- Ability to balance being strategic while driving very tactical execution to outcomes

- Highly self motivated, attention to detail, collaborative and comfortable in building new competencies

- Experience with Google Ads, Facebook Ads, SEO and Google Analytics a plus

- An open mind and ability to quickly adapt to new environments

- An ability to manage multiple projects, prioritise and work to deadlines

- Excellent communication (verbal and written) & interpersonal skills