Marketing Specialist - B2B IT

Marketing Specialist, AEM (India)

- Do you have a proven track record as a result driven B2B marketer, marketing software or digital technology? Are you an effective communicator with a passion for integrated marketing, driving quality demand and seeing it all the way through to revenue? Join the Thomson Reuters Marketing team for a 12-month contract overseeing our tax solutions and take your marketing career to the next level.

- As a seasoned marketing professional, you will maintain a close relationship with local sales leaders, key stakeholders and regional marketing to deliver best in class marketing coverage for demand generation, pipeline influence and account-based marketing.

- Reporting to the Regional Marketing Manager, you will be a member of the Asia & Emerging Markets, your role is based in India.

- You will help to drive the marketing strategy and execution for our tax and shared services portfolio of products in India and Middle East and have a significant impact on Thomson Reuters success in the region.

About the Role:

In this opportunity as Marketing Specialist, you will:

- Develop and deploy sophisticated integrated demand generation campaigns

- Build enthusiasm and momentum for our marketing initiatives via communicating with and enabling sales

- Develop and execute plans across a range of marketing mediums including social, marketing automation, events (physical and digital), email, campaign performance analysis and SEM

- Be heavily involved in building high-touch TOFU, MOFU and BOFU campaigns for pipeline influence and acceleration

- Be accountable for marketing KPIs for a portion of the India and Middle East business

- Develop strong and effective partnerships with industry partners, associations and both internal and external stakeholders

- Develop, track and report on ROI of campaigns, programs and tactics

- Work closely with other regional marketing teams on shaping the content and execution of our outbound marketing efforts

About You: Knowledge, Skills, Ability:

You're a fit for the role of Marketing Specialist if your background includes:

- Have at least 5+ years of relevant work experience in marketing.

Experience in marketing B2B technology products or services preferred

- Have an ongoing interest and passion for all things marketing; new mediums, vehicles technologies, marketing tools and best practices

- Have previously managed and executed marketing campaigns for the tax and finance profession in previous roles

- Solid experience using marketing technology tools including Eloqua, Salesforce, Anaplan, Power BI, Canva, Adobe to name a few

- Possess strong analytical skills

- Have successfully managed campaign objectives that have achieved pipeline and revenue growth

- Enjoy mastering the innovation that can be applied to hybrid events

- Have a proven track record of data and results driven marketing

- Work well with both external agencies and in-house expertise

- Have strong relationship management skills with both internal and external stakeholders and strategic partners

- Can very effectively multi-task, prioritise workload, work independently, and complete tasks under time pressure