Marketing Specialist - Analytics/Consulting

Roles and Responsibilities

Proposal Handling:

- Understand Business Challenges & Customer Needs

- Assess Opportunity and Scope

- Prepare a detailed PowerPoint based proposal for each RFP after discussing with the client the research plan, business objectives or any other concerns.

- Suggest the best suitable project approach, methodology and timelines.

- Determine and communicate optimal pricing for all services, carry out effective negotiations with client and resolve queries to win bids.

Pricing Strategy:

- Responsible for formulating and deciding the right pricing for all the projects by gauging client appetite and operational effort involved

Capability Presentations and Pitch Collaterals:

- Build detailed pitch presentation/capability documents for different clients by making them customized as per client and industry.

- Also involved in making other supporting documents like relevant case studies, testimonials, team profile etc.

Collaterals:

- Responsible for conceptualizing and creating a complete Marketing Toolkit for the company including brochures, fact sheet, corporate film, pitch book, case study dossier etc.

Competitor analysis:

- Keep abreast of market trends and competitor moves, update top management and discuss strategic relevance.

- Collect Market Intelligence- track and report best practices in the industry.

Vendor Management:

- Complete management of marketing and research vendor selection and relationship management process.

- Strengthen network of vendors across the globe, leverage relations to negotiate and strike profitable deals and monitor

Prerequisites

- Experience – 4 - 5 yrs of relevant experience

- Educational Background – MBA is a must

- Preferred Industry- Analytics/ Consulting/ KPO/ IT

Ronnie Sarkar
ronnie@careeradvantage.in