Marketing Role - Omnichannel - BFSI

Understanding and working experience of Marketing Automation tools viz. Moengage, Clevertap, Netcore, Sales force.

Analytic Tools - Adobe Analytics, Google Analytics

Major Deliverables:

- Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.

- Plan & orchestrate Customer Journeys across business

- Continuously work on improving personalized communication

- Create a framework for Omnichannel, real time communication and nudges

- Prepare and present reports on marketing campaign's overall performance.

- End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.

- Coordinate with content and media experts to improve marketing results to meet acquisition goals.

- Analyze performance data, identify patterns and plan for scaling the campaigns.

- Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.

- Execute ABM campaigns, with super tight coordination with the AE's and the SDR's.