Understanding and working experience of Marketing Automation tools viz. Moengage, Clevertap, Netcore, Sales force.
Analytic Tools - Adobe Analytics, Google Analytics
Major Deliverables:
- Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.
- Plan & orchestrate Customer Journeys across business
- Continuously work on improving personalized communication
- Create a framework for Omnichannel, real time communication and nudges
- Prepare and present reports on marketing campaign's overall performance.
- End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
- Coordinate with content and media experts to improve marketing results to meet acquisition goals.
- Analyze performance data, identify patterns and plan for scaling the campaigns.
- Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.
- Execute ABM campaigns, with super tight coordination with the AE's and the SDR's.
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