Marketing Role - New Initiatives - Healthcare

About the Role :

Are you a Marketer who always wanted to set up & scale products/brands on your own? You have a penchant for numbers, growth, and love independence?

If yes, then we have an exciting opportunity for you. Tata Digital Health is looking for a Marketing person (New Initiatives) to manage and grow series of new products/services for the company.

The resource is expected to make & execute marketing plans, drive growth and beat targets under tight timelines & budgets. The series of initiatives includes :

- Marketing for a chain of new model clinics

- Launch of new healthcare delivery models (at home/mobile services)

- Launch of new products for Chronic & Geriatric segments

Key Deliverables :

For each initiative :

- Consult / Transactions numbers,

- Revenues and

- CACs

Required Expertise :

- Expertise in running hyper local / BTL led marketing campaigns.

- Ability to drive footfalls and drive adoption.

- Create brand advocates and run referral campaigns.

- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.

- Drive cross-sell/ up-sell campaigns for better customer LTV.

- Exposure in retail marketing an added advantage.

Reporting To : Head of Marketing

Qualification : MBA from Tier 1 & 2 college