Marketing Role - Growth - IT

Marketer - Growth

Roles and Responsibilities:

Strategy Development:

Develop and execute end-to-end demand generation campaigns across various channels, including digital marketing, email, content marketing, and social media, to drive lead generation and customer acquisition.

Content Development :

- Collaborate with the content marketing team to create compelling and targeted content for demand generation campaigns.

- Ensure content is optimized for different stages of the buyer's journey.

Funnel Optimization:

- Build and continuously optimize signups, lead generation and conversion funnels.

- Analyze performance, identify leaks, and implement solutions

Lead Magnets:

Develop and deploy compelling lead magnets that attract and convert our target audience, including whitepapers, webinars, e-books, and interactive tools.

A/B Testing & Experimentation:

Embrace a culture of experimentation by continuously testing campaigns, strategies, and channels to discover the most effective approaches.

Data Analysis & Insights:

- Leverage data to make informed decisions, track campaign performance, and measure ROI.

- Use insights to refine strategies and tactics continuously.

SEO and Analytics:

- Utilize SEO best practices to increase visibility and engagement.

- Analyze content performance metrics to inform strategy and adjustments.

Cross-functional Collaboration:

- Work closely with the content, product, and engineering teams to ensure alignment and synergy across all demand generation activities.

Market Research:

Keep abreast of the latest trends and best practices in demand generation, SaaS marketing, and your industry niche.

Growth Mindset:

Foster a culture of learning and innovation, encouraging team members and the wider organization to embrace change and new challenges.

Qualifications:

- Bachelor's degree in Engineering, Marketing, Business, or a related field; relevant certifications are a plus.

- Over 4-6 years in B2B marketing with in-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing for B2B Saas companies

- Hands-on experience on Hubspot Professional/Enterprise platform. 1+ year of having managed lifecycle stages, creating automation workflows, custom fields, reporting dashboards to join data tables across multiple objects, email sequences, lead scoring.

- Experience setting up and executing marketing campaigns to engage, nurture and acquire accounts with a multi-touch, cross-channel approach.

- Experience with marketing B2B SaaS products in US, European and global markets.

- An MBA from a Tier I/II College is an added advantage.