Marketing Role - B2B

Your Key Responsibilities :

- Strategies, lead overall digital media plan and execute across online channels.

- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives.

- Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach.

- Drive, manage and partner with key internal stakeholders and vendors.

- Manage large scale campaign planning, execution and optimization strategy for both performance and brand awareness.

What To Bring

- 5+ years of experience in Performance and Digital Marketing for B2B customers with a focus on PAN India.

- In your previous role, you should have worked or managed Digital marketing efforts for startup(s).

- Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup.

- A good understanding of funnels, audience segmentation, creative best practices and marketing briefs.

- Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for app downloads and campaigns.

- Thorough understanding and experience of Bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer.

- You are comfortable working in a busy, fast paced work environment, believe in first principles and have the skill to transform broad ideas into action plans.

- You have a high level of ownership, comfortable in working in independent environments as well as in a large team setup.

Education: Post graduation from reputed University/Institute