Marketing Role - Auto/FMCG/Hospitality/Media/Retail

Marketing Resource

The company started in 2007 with a vision to launch and build international brands in India.

They operate their brands through many channels such as mono brand stores, shop-in-shop stores, multi-brand eCommerce and mono-brand eCommerce. Currently they run a grand total of 142 brick and mortar stores and a robust eCommerce and SIS channel.

Creating a marketing plan :

- A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and absolutely quantifiable.

The plan should span across :

a) Media Planning and Buying

b) Digital Marketing

c) PR

d) Event and Activation's

e) CRM

Building a comprehensive view of the business :

- Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketer.

Building a partnership network :

- An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

Budgeting and Time Management :

- We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

Negotiation :

- Negotiating on behalf of the brand and the company is a key part of every marketeers job . This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition.