Marketing Promotions Role - Music

Key Responsibilities:

1. Planning, presenting and managing the entire digital marketing campaign for the promotion of upcoming releases

2. Spearheading the development and maintaining of relationships with DSPs along with continuously evolving on the best practices

3. Planning and managing the YT campaign

4. Planning the overall 360 degree promotion plan including broadcast (TV/radio) media, influencer marketing etc

5. Planning and managing the social media marketing for the content

6. Learning and evolving as per the best practices of various short video format apps and planning the promotions on those platforms

7. Coordinate with the project manager and all agencies to ensure timely delivery of assets and campaigns

8. Liase between cross function teams & external partners (like distribution company) for timely procurement and delivery of marketing assets

9. Monitoring and analysing the performance of each marketing campaign using tools and data

10. Preparing and presenting the results of the various campaigns along with ROI

11. Planning and execution of regular sustenance activities for already released content across all platforms

12. Other content & platform-related work.

Requirement:

- Content marketing experience

- Knowledge of YT channel management

- Social media marketing expertise

- Knowledge of working of the DSPs

- Experience/knowledge of short video format apps content

Preferred Requirements:

- Digital marketing course/certificate

- Music industry background

- Mumbai based