Marketing Mgr - Online & Social Media - BPO

Marketing Manager- Online & Social Media

Job responsibilities:

- Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, and YouTube) print and online advertising (runners world, running calendars, google, Active.com, etc) and grass roots campaigns (distribution of application, promotional codes, etc). These plans are to be accompanied by a method of tracking and reporting.

- The applicant will be reporting directly to CEO of the company.

- Create, manage and implement all email marketing campaigns

- Expand and maintain customer email database

- Write and distribute regularly scheduled online Blog and other content.

- Develop new partnerships and maintaining strong industry relationships

- Oversee and manage company Marketing Team, which includes staffing of expos and distribution of marketing materials.

- Develop and implement all marketing and advertising projects

- Social Media

- Develop and implement comprehensive social media marketing plan

- Manage and update Facebook pages and websites

- Develop and promote video clips

- Develop and implement website and social media campaigns

- Enhance social media outlets and opportunities to maintain communication and build fan base

- Develop new partnerships to increase traffic

- Plan & implement monthly social media calendar

- Track and analyze website and social media performance

Required Skills

- Applicant should have done PG from Top Institutes. (MBA+BE/B.Tech will be preferred.... An MBA from US/UK/ISB/ IIMs will be a Plus)

- A minimum 4 years of Online marketing & social media Marketing experience is required. (Candidates Below required Experience, please do not apply.)

- Strong interest in fitness events, sports and marketing

- Candidate having experience of writing and maintaining corporate blogging will be a definite plus.

- Proficiency with Microsoft Word, Excel, PowerPoint (MS Office Package)

- Experience on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) with hands-on experience on online analytics tools such as Google Analytics, is required

- Candidate should have experience of running e-mail marketing Campaign and Online promotion campaigns

- Self-motivated and confident in making sound business decisions

- Successful with outlining, managing and performing in multi-tasking environment.

For more details, visit us @ (www.zyoin.com)

Do not forget to attach link to your online work (Blogging, content etc.)