Marketing Manager - Skin Care Segment

Marketing Manager Skin care Segment

Key Responsibilities:

- Analyze category growth drivers.

- Design & plan new product launches by regularly spotting market trends

- Align all key activities for product development as per market launch plans.

- Conduct timely reallocations for sales avenues in order to increase business with right product mix.

- Plan the category, abiding by -sales target, stock target, and phasing Out, promotional Budget, Resource Planning

- Work in close coordination with, procurement, finance, packaging, and operations team for on time availability of products.

- Prepare performance review and margin analysis MIS reports

- Ensure optimum product pricing, costing & margin analysis, sourcing and price negotiation.

- Identify opportunities for process and product improvements; through post launch reviews

- Finalize and innovate the product packaging

- Ensure vendor support & engagement to achieve sales growth

- Working closely with the marketplace team to ensure visibility to our products

- Regulate the pricing of products basis the market competition study and margin controls.

- Own key metrics like Category Contribution %, Gross Margin, Sell-through.

- Supervise and monitor the reorder levels for overall inventory.

Candidature:

- MBA in Marketing /Graduate from relevant subjects with minimum 6 years of experience with at least 2 years of experience leading the category independently.

- Strong product understanding Working knowledge of Cosmetics/beauty, fashion and social trends that are relevant to the continued evolution of the business, experience in Category Management and/or retailer or distributor/vendor collaboration.

- Experience driving brand development, particularly with an edge of ecommerce driven businesses.

- Relevant experience in advertising and marketing communications

- Experience in PR community build and management

- Capable of influencing and persuading a broad range of decision influencers and decision makers; particularly effective in sensitive or high-pressure situations.

- Must be able to analyze and interpret internal sales data to inform business decisions.

- Ability to independently organize and prioritize workload within a fast-paced environment to meet deadlines