Marketing Manager/Senior Marketing Manager

Interface Within The Organisation: -

- Management Team Members (Sales, Engineering, Finance & Operations Director)

- Segment Heads (Private Homes Business/B2C, Faade Business)

- Sales, Product, Service and Supply Chain Teams

- Central & Other Marketing Teams (Germany and other subsidiaries)

Main Responsibilities:

General -

- Ensuring that marketing plans are aligned with business segments and are delivered effectively to targeted audiences (architects, homeowners, consultants, developers, investors, fabricator partners)

- Planning and execution of all external events - exhibitions, BTL campaigns, inaugurations, product launches etc.

- Supporting Schueco's Fabricator Partner network across India with their marketing and branding requirement (oversee and approve marketing material - case basis)

Competition / Industry Research

- Creative & Marketing Collateral

- Create stunning visual assets including creative design concepts, corporate branding elements, presentations, infographics, banners, brochures etc.

- Manage relationships with key industry players, agencies and vendors

PR, Digital & Social -

- Storytelling with right content (B2B & B2C)

- Design and execution of integrated marketing and communications across a variety of channels - internal/external newsletters, digital (social, web, etc.)

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Secure organic media outreach opportunities for Schueco India (print & digital)

Required Candidate Competency / Profile: -

- Relevant master's degree with over 4 - 7 years of experience in digital & offline marketing Strong project management skills & ability to perform with minimal supervision

- Graphic design experience (intermediate level)

- Strong oral and written communications skills (emailers, web, social, and campaigns; both short form and long form).

- Established media contacts would be an added benefit

- Intercultural competence, negotiation skills & strong attention to details