20/09 Vibhuti Naik
Head Consultant at RightCut Consultant

Views:3503 Applications:199 Rec. Actions:Recruiter Actions:21

Marketing Manager - Retail (4-7 yrs)

Mumbai Job Code: 745954

Managing the Sales & Business Development operations with a team of 6 people consisting of 3 Sales Executive, 1 Content Writer & 2 Management Trainees. This post reports directly to the Director.

- Strategic planning, forecasting & generating leads for acquiring business from corporate clients efficiently.

- Perform SWOT/PEST analysis and recommend appropriate strategic decisions to Top management.

- Identifying prospective clients in the assigned territories, generating business from the existing clientele, thereby achieving business targets.

- Gathering regular competitive intelligence to achieve the desired market share metrics.

- Planning and implementing the strategies for new client acquisition as per the corporate business plan.

- Implementing strategies for acquiring business from clients and effectively using the potential of existing accounts.

Marketing, Advertisement, Sales & Promotion -

- Proficient with all the stages of corporate selling practice starting from sales proposal submission to client servicing.

- Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.

- Educating sales engineers with corporate selling tactics including product specifications, demos and presentations.

- Scheduling appointments & personally meeting high profile corporate clients on regular basis with an intention to generate business.

- Regular coordinating with technical team, sales engineers & clients to drive projects from conception to completion logistically.

- Periodic courtesy visit to high profile clients with an aim to grasp annual recurring charges, primary data, referral business & customer contentment.

- Conceptualizing & implementing business development & promotional activities as a part of brand building & market development.

- Preparing & Supervising the production of Publicity brochures, handouts, direct emails, leaflets, promotional photographs & videos.

- Work closely with Subject Matter Experts to translate complicated bulk technical information into lenient understandable marketing content.

- Proofread & Edit the promotional content (leaflets, pamphlets & brochures) developed by Subject Matter Experts.

- Regular participation in B2B trade shows, exhibitions & product fairs to stay abreast with the global market trends.

- Periodic advertisement in Print & Online media as per the marketing budget set by the management.

- Proficient with all the stages of corporate selling practice starting from sales proposal submission to client servicing.

- Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.

- Educating sales engineers with corporate selling tactics including product specifications, demos and presentations.

- Scheduling appointments & personally meeting high profile corporate clients on regular basis with an intention to generate business.

- Regular coordinating with technical team, sales engineers & clients to drive projects from conception to completion logistically.

- Periodic courtesy visit to high profile clients with an aim to grasp annual recurring charges, primary data, referral business & customer contentment.

- Conceptualizing & implementing business development & promotional activities as a part of brand building & market development.

- Preparing & Supervising the production of Publicity brochures, handouts, direct emails, leaflets, promotional photographs & videos.

- Work closely with Subject Matter Experts to translate complicated bulk technical information into lenient understandable marketing content.

- Proofread & Edit the promotional content (leaflets, pamphlets & brochures) developed by Subject Matter Experts.

- Regular participation in B2B trade shows, exhibitions & product fairs to stay abreast with the global market trends.

- Periodic advertisement in Print & Online media as per the marketing budget set by the management.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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